Lidl invests in Big Data

NECKARSULM - Lidl is on course to invest heavily in its IT-structure, investing a reported 10 million euros in Big Data according to the German magazine Levensmittelzeitung (LMZ).

‘Lidl is carefully orchestrating its moves, unlike any other competitor in the German market’, state German experts. The investment in Big Data is just one of Lidl’s moves to gain a competitive advantage and allow management decisions to be taken in real-time, or even be automated.

The data should - in combination with external data like the weather forecast - be able to optimise store’s assortments, pricing, promotions and further exploit underlying customer needs. Lidl has motivated the investment as a step towards a profitable future: “Modern and flexible business intelligence and analyzation are becoming key important factors in the success of a company.”